Travel Chapter - Senior Creative Copywriter
Brand voice, campaign storytelling and content for a leading UK travel group
During my time at Travel Chapter, I worked as Senior Creative Copywriter within the in-house editorial and creative team, shaping brand voice, messaging and campaigns across a growing portfolio of travel brands; including holidaycottages.co.uk, Canine Cottages and The Big Domain.
As the business expanded through acquisition, a key part of my role was helping newly acquired brands find their voice; refining tone, establishing consistency and ensuring each brand retained its own personality while sitting confidently within the wider group.
What I worked on:
Brand voice & messaging
Contributed to the evolution of holidaycottages.co.uk’s tone of voice
Helped establish and implement brand voice across multiple consumer touchpoints
Supported newly acquired brands to clarify positioning and language
Campaigns & partnerships
Content Lead - 2019 flagship campaign
“Properties handpicked by us, memories made by you”
Developed core messaging
Wrote campaign copy
Scripted the hero video
Styled the shoot in collaboration with the in-house studio
Joules partnership
Wrote campaign and editorial copy
Styled holiday cottage interiors using Joules homeware
Created aspirational lifestyle content for digital, print and social
Additionally, as part of my role:
Long-form content & PR
Editorial and advertorial writing
Press releases and owner-facing materials
Website copy, landing pages and email campaigns
Social & content systems
Created a comprehensive messaging document mapping tone and narrative across social platforms
Ensured brand consistency across always-on content and seasonal campaigns
Across every brand and project, my focus was simple: To create words that sound human, feel distinctive, and work hard across every channel they appear in.
This role laid the foundations for my ongoing work in brand voice, campaign storytelling and cross-channel content strategy.
You can read more about my work shaping the Canine Cottages brand by clicking on the button below.