Kitchen Stories Q&A’s

Made in Ply is renowned for its beautifully crafted plywood furniture, kitchens and bespoke joinery, creating pieces that balance thoughtful design with everyday functionality.

My relationship with Made in Ply has evolved over several years, from helping to shape their content strategy and editorial direction to creating written content that reflects the quality and character of their work.

More recently, my focus has been on developing a series of editorial-style case studies centred around their bespoke kitchens. Working directly with homeowners, designers and architects, I host in-depth Q&A interviews that uncover the stories behind each project - exploring everything from design inspiration and material choices to the practical realities of family life, renovation and craftsmanship.

These conversations form the foundation of richly detailed case studies, blog features and press content that feel authentic and engaging rather than overtly promotional. From a colourful family kitchen inspired by Californian modernism to a thoughtfully restored holiday home in rural Burgundy, each project has its own narrative, personality and design journey.

By drawing out the details that make each project unique, I'm able to create content that resonates with both design-conscious readers and industry audiences, while subtly showcasing Made in Ply's craftsmanship, flexibility and collaborative approach.